Today in mobile marketing - Facebook may soon launch an anonymity app, but is it too late?; How iPhone apps could impact your insurance; Microsoft and other firms pledge to protect student data; HTC is fading fast and an action camera and Nexus tablet ...
Mobile Commerce Daily today - Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences; Whole Foods exec: Mobile should not inhibit in-store experiences.
Today in mobile marketing - New Apple tool checks iPhones for kill switch security; Apple's iBook prepares to overtake Kindle in war of the mobile readers; Vodafone invests $1 billion in India to drive data use; Post-Sony Vaio aims for Japan market nic...
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Mobile Commerce Daily today - Target ramps up mobile for personalized holiday experiences; Pizza Hut exec: Apple Pay’s initial impact could be limited.
More consumers want to respond in the mobile marketplace with their digital wallets or the swipe of a phone, ratcheting up the pressure on marketers to catch up, according to the Interactive Advertising Bureau’s new report on “The State of the Mobile World.”
NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand.
Today in mobile marketing - Exclusive: Facebook plots first steps into healthcare; Tinder narrows down its options for how to make money; Online recipes will soon have a button that sends you the ingredients; What does the future hold for mobile and th...
Mobile Commerce Daily today - Avon's social push lacks necessary mobile-first collaborative tools; Coach harnesses real-time inventory data via new app.