Today in mobile marketing - Google steps up travel presence with trip-planning app; Salesforce thinks AI will help it beat Microsoft and Oracle; Adidas' ad agency says user retention on its Snapchat videos is 'insane' compared to YouTube; Pokémon Go Plus hidden features every ‘Pokémon Go’ player should know.
Today in mobile marketing - Samsung's recall is official, now it’s time to rebuild trust; You can now buy your movie tickets on Facebook; Apple’s iPhone Plus is buyers’ favorite for first time; GoPro's Karma drone is finally coming soon.
Today in mobile marketing - Apple's iOS 10 adoption rate nears 20pc in just two days; Europe promises free Wi-Fi in public places by 2020; Pandora launches new radio service 'Pandora Plus'; Teva, Intel to develop wearable technology for Huntington's di...
Coach and Marriott are two of the first marketers to introduce iMessage applications containing branded and customizable content, taking advantage of the newfound ability for third-party developers to create stickers, emojis and mobile games within the...
Today in mobile marketing - Snapchat pushes further into digital ad targeting; Amazon debuts a new, cheaper version of voice-enabled Echo Dot; Spotify passes 40 million subscriber mark, crushes Apple Music; YouTube adds new social features to let vlogg...
Today in mobile marketing - Apple is taking on Facebook with an iMessage app store; Pandora gets on-demand music rights to tackle Spotify, Apple; The way you Tweet is about to change; Adblock Plus is launching an ad exchange.
Today in mobile marketing - Facebook Messenger's bots will soon take payments; Walmart wants shoppers to be able to hail a cart; This payment app urges its young users to 'pony up' in new ad campaign; Google app turns smartphone photos to 360.
While the new iPhone 7 will come with significantly more storage for users and two high-powered cameras – two features likely to ensure owners spend even more on their devices – overall, yesterday’s debut of Apple’s newest smartphone failed to drum up the level of excitement of previous releases.
IBM is bringing the power of artificial intelligence to the US Open’s official event application this year, enabling enhanced features such as a cognitive concierge.
IBM is bringing the power of artificial intelligence to the US Open’s official event application this year, enabling enhanced features such as a cognitive concierge.