Attribution technologies will help propel location-targeted mobile advertising to become a $10.8 billion business by 2017, according to BIA/Kelsey. The firm classifies developing attribution methods in three ways: location data analysis, panel d...
The BBC has announced that it plans to serve up a crossplatform, multistream effort for the upcoming Winter Games in Sochi, Russia, encapsulating six live HD streams and 650 hours of coverage in total.
A DG MediaMind study found that mobile ads in the retail and electronics categories had the highest clickthrough rates, at 0.52% and 0.41%, respectively. Entertainment was not far behind, with a CTR of 0.40%.
The new product derives from a four-month-long live test using different content streams on Forbes’ desktop site. The smartphone product will, in turn, inform iterations of the desktop site’s streams as Forbes studies mobile usage.
Second screens — little screens to some — are getting major attention from consumers. But consumer discovery of TV-video content, as well as giving brands strong media performance, is still a challenge.
The app, created by Twitter co-founder Biz Stone's new company Jelly Industries, allows people to tap into the collective knowledge within their Twitter and Facebook networks to find answers about things that puzzle them. The questions are accompani...