Pandora Mobile Sales Pass $100M For Quarter
Pandora Media, the operator of the Web's top radio service, is squeezing more juice out of its mobile advertising, with revenue from the ads crossing the $100 million mark for the first time in the latest quarter.
BIA/Kelsey: Local Ad Rev To Hit $151B By ’17
BIA/Kelsey is projecting local ad revenue to grow at a rate of 2.8% per year, hitting $151 billion by 2017. The firm had previously forecast an annual rate of 2.3%, but revised its report based on an expected increase in online ad spending.
Ad Server OpenX Invests Heavily In Mobile
OpenX, an ad independent ad server that is a distant second to Google, is ramping up its mobile efforts, hiring four new mobile executives. The company also plans to double its current mobile-focused team of 30 to about 60.
Ad Server OpenX Invests Heavily In Mobile
OpenX, an ad independent ad server that is a distant second to Google, is ramping up its mobile efforts, hiring four new mobile executives. The company also plans to double its current mobile-focused team of 30 to about 60.