Verizon To Exempt Go90 Video Service From Data Limits
Most users of Verizon's go90 service will be exempt from data limits, Tali Arbel reports, part of its "FreeBee" sponsored data program unveiled last month. Critics are crying foul on Verizon, meanwhile, for using such a sponsored data plan to create un...
Platform Publishing Is A Pricey Proposition
Lucia Moses writes hiring more staff is just part of the cost of publishing on platforms like Facebook Instant Articles and Snapchat. Being a distributed publisher also means existing staff are taking on extra work to prepare and push out their a...
Viacom Extends Ad Deal With Snapchat
Parikshit Mishra writes Viacom is reportedly extending its deal with Snapchat to sell advertising on the social app's behalf. Viacom, which publishes Comedy Central and MTV content on Snapchat, will have the right to sell against its own content on the...
Facebook Ad Prices Squeezing Out Start-Ups
Ari Levy writes Facebook's auction-based system is sending prices soaring for the many smaller brands that, in recent years, counted on Facebook to develop a loyal following. With limited budgets, start-ups like mobile ticket retailer SeatGeek and o...