Mobile Programmatic: Concern About Fraud
Just because mobile programmatic is popular does not mean ad fraud is not a concern. eMarketer writes more than a third of mobile programmatic impressions is at risk of fraud, according to 2015 research.
Smartphones Drive Rise In Mobile Video Use
Mobile video viewing is growing as a share of all digital video viewing. eMarketer reports the overall mobile share of online video starts continues to grow in large part due to the increase of smartphone viewing. In Q3 2015, the share of smartphone di...
2015: Year Media Started Doubting The Web
In 2015, publishers cautiously sought to find out whether ceding some control to platforms like Facebook and Apple News could yield a beneficial symbiosis. Julia Greenberg writes that in 2016, we’ll find out whether moving beyond the ...
A Dozen Hard Truths About Mobile Media
Cory Bergman writes that these are going to sting a bit, so it's best to prep yourself before reading. Hard truths like mobile disruption getting worse and that everyone is a frenemy, after all, can be tough to take.
Smartphones: Hardest Screens To Monetize
According to a survey by AdMonsters, two-thirds of US publishing professionals said that smartphones caused the most monetization trouble. eMarketer reports that while tablets and over-the-top and TV screens also caused issues for a fair number of ...
Facebook: More Video Via Apple Live Photos
Kurt Wagner writes the social network now supports Apple Live Photos, the new feature for the company’s iPhone 6s or 6s Plus that captures a few seconds of video (including audio) on either side of a still photo. The feature means users are takin...