Mobile video viewing is growing as a share of all digital video viewing. eMarketer reports the overall mobile share of online video starts continues to grow in large part due to the increase of smartphone viewing. In Q3 2015, the share of smartphone digital video starts worldwide was 18.1%, an increase from the year before where the share was 13.6%. The share of digital videos viewed on a smartphone was up 33.0% year over year

Adobe Digital Index revealed that in Q3 2015, the share of smartphone digital video starts worldwide was 18.1%, an increase from the year before where the share was 13.6%. The share of digital videos viewed on a smartphone was up 33.0% year over year. – See more at: http://www.emarketer.com/Article/Smartphones-Continue-Drive-Mobile-Video-Consumption/1013389?ecid=NL1001#sthash.48QxsQJY.dpuf