Readers' appetite for digital media has jumped 49% over the last two years according to data from comScore, largely driven by mobile, Jack Marshall reports. Smartphone consumption of digital media itself is up 90% in that same period, but a major ramp ...
J-School professor Judd Silvka says if done right, mobile journalism has four key advantages. First, it's a force multiplier, expanding an organization's visual assets on the scene. It can also go to social fast, allows working in a single platform and...
The Houston Chronicle commands a massive lead in the market’s online readership with a two-site strategy that sees the wealth of its users choosing free, abbreviated content over the depth behind a hard paywall. It’s also executing a multi-...
In the crowded messaging app space, Whisper has built its brand on anonymity "as a shield, not a sword," according to one of its founders. Jefferson Graham reports on the app's growth, which now sees it with 10 million monthly active users and 10 billi...
A new report from the Interactive Advertising Bureau finds that mobile advertising is now a $31.9 billion global business, up 65% last year, Lauren Johnson reports. But there's a hitch: "The IAB's findings paint a glowing picture of the state of mobile...
Breaking News' Cory Bergman says publishers have tended to underestimated the challenge level on mobile, too often treating it as just another distribution channel for content. He tells Digiday's podcast that mobile is a marathon: "So much of this is i...
Chuck Blevins argues that since people use a variety of different digital devices during their day, media companies should sell to the customer, not the platform. "Mobile first" has no real meaning, he asserts, though he allows that small screen design...