Essential Trends For Mobile Journalism
Robb Montgomery outlines four key trends that will guide mobile journalism forward, Alastair Reid reports. They include cards (in the Circa mode), learning user behavior and selecting content around it, more verical video and more mobile-native (e.g. b...
Google Embraces Mobile-Friendly Sites In Search Shakeup
A shift in Google's formula arriving Tuesday will now favor websites that it defines as "mobile-friendly," demoting those that don't fit the description in its search results, Michael Liedtke reports. The change will have a huge influence on how and wh...
Mobile Ad Spending Lags, But Not For Long
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer'...
Mobile Ad Spending Lags, But Not For Long
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer'...
CBS All Access All-Consuming For Affiliates
The nascent OTT service took up most of Monday’s meeting between the network and the CBS Affiliate Advisory Board and is likely to be the topic of today’s special meeting of all the affils, who now have the contract language that calls f...
Scherer: Mobile Is Now The ‘First Screen’
Eric Scherer, director of future media at French broadcaster France Télévisions, speaking at the MIPFormats Conference: “The TV industry will have to work on a mobile-first strategy. Not a digital-first strategy, but a mobile-first ...
Memo To TV: Mobile Now First Screen
Eric Scherer, director of future media at French broadcaster France Télévisions, told a Cannes conference this weekend that television needs to adopt a mobile-first strategy that acknowledges mobile as the first screen for consumers. He a...