John McDermott talks with the CEO of Meerkat, a new app that lets users live stream video to their followers. It started picking up users by the bushel last week after some strong reviews and celebrity adoptions. Yahoo News has already used it for poli...
Though mobile Web usage has gained in popularity, desktop usage has kept pace, says comScore co-founder Gian Fulgoni. Of 1,256 minutes of Internet use in November 2014, smartphonescomprised 574 minutes, while desktops captured 510 minutes.
Beacons may still be in their infancy, but they could be a powerful new arrow in local media's quiver, with early forays showing great promise in boosting click-through rates. The palm-sized devices also could help publishers get a better understanding...
Howard Lerman, the founder and CEO of Yext, says publishers need to work on creating apps that can tap into users' location to turn mobile into a big-time moneymaker.
Apps are opening up a wider lead over the mobile Web on smartphone use, Joshua Benton finds as he reads the tea leaves -- and data -- around more recent consumption patterns in the app/Web debate. Publishers still like the control apps give them (espec...