Yahoo Brings Native, Vid Ads To Others’ Apps
Yahoo is starting to sell search, video and native ads within third-party mobile apps, the company announced last week during its mobile developer conference in San Francisco.
Snapchat Seeks Up To $19B Value In Funding
Snapchat Inc. is seeking a new round of funding that would value the company as high as $19 billion, according to a report from Bloomberg Business, making it the third-most valuable venture-backed company in the world.
Papers Must Rethink Digital Distribution
Digital futurist Amy Webb says publishers can't hold to the linear distribution model of their past if they want to hold their news consumers today. Instead, she says, they need better audience audits and data to understand how and when their content i...
Doctors Endorse Health Apps, Wearables
Publishers looking for their play in the wearables and fitness apps space might find encouragement in Anick Jesdanun's report. It finds doctors endorsing the benefits of patients' use of health apps and fitness wearables. Health care providers see both...