Pandora Tests Letting Artists Send Audio Messages To Fans
Pandora is launching a pilot test that lets music artists send audio messages to their fans, Jason Del Rey reports. Pandora's founder Tim Westergren says that presently only a small number of artists, including Lenny Kravitz, are involved, but that he ...
NBC O&Os Launch TV Everywhere App
NBC Owned Stations launched TV Everywhere on Wednesday, making the full lineup of NBC's live programming now available across multiple platforms, the company said. The programming will be available to consumers with a cable, satellite or telco subscrip...
Mobile Ad Viewability Standard Draft in Q4
Along with the Media Rating Council, Nielsen, the Interactive Advertising Bureau and a host of brands and agencies, Facebook is trying to develop new measurement standards to make sure that ads running on smartphones and tablets or within publishers' v...
Snapchat Could be Valued as High as $19B
Snapchat Inc. is seeking a new round of funding that would value the company as high as $19 billion, a person with knowledge of the matter said, making it the third-most valuable venture-backed company in the world.