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Mobile Minutes: Snapchat’s video views; Apple’s auto-correct patent; Uber’s new rule; Messaging platform hub

By | April 28th, 2016|Mobile|

Today in mobile marketing - Snapchat user ‘Stories’ fuel 10 billion daily video views; Apple might put an end to your auto-correct fails; Uber testing new 2-minute wait rule before charging passengers; A single app that’ll wrangle your millions of messengers.

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Facebook’s evolving mobile ad units contribute to 52pc revenue boost

By | April 27th, 2016|Mobile|

Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see ...

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Mobile Minutes: Samsung Pay’s ATM move; EU’s data dominance curb; PayPal’s growth; Instagram’s new layout

By | April 27th, 2016|Mobile|

Today in mobile marketing - Samsung Pay now lets you withdraw cash at the ATM – if you live in Korea; Google to Facebook risk new wave of EU curbs on data dominance; PayPal's strong growth pushes shares higher; Instagram screenshots show new black and white design layout being tested.

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting

By | April 27th, 2016|Mobile|

NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.

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Mobile Minutes: Samsung Pay’s ATM move; EU’s data dominance curb; PayPal’s growth; Instagram’s new layout

By | April 27th, 2016|Mobile|

Today in mobile marketing - Samsung Pay now lets you withdraw cash at the ATM – if you live in Korea; Google to Facebook risk new wave of EU curbs on data dominance; PayPal's strong growth pushes shares higher; Instagram screenshots show new black and white design layout being tested.

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Facebook’s evolving mobile ad units contribute to 52pc revenue boost

By | April 27th, 2016|Mobile|

Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see ...

Comments Off on Facebook’s evolving mobile ad units contribute to 52pc revenue boost

Content Creators Win As Social Goes Video

By | April 27th, 2016|Mobile|

Alex Kantrowitz writes video creators are gaining power and money as social platforms look to saturate their feeds with video — live or otherwise — rather than just pictures and text. The platforms are essentially competing for the same limited set of good videos, so those who create the ​quality​ stuff can demand payment.

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Content Creators Win As Social Goes Video

By | April 27th, 2016|Mobile|

Alex Kantrowitz writes video creators are gaining power and money as social platforms look to saturate their feeds with video — live or otherwise — rather than just pictures and text. The platforms are essentially competing for the same limited set of good videos, so those who create the ​quality​ stuff can demand payment.

Comments Off on Content Creators Win As Social Goes Video