Mobile Commerce Daily today - Eileen Fisher plants discount in mobile-optimized Earth Day style quiz; Shoppers browse and purchase from same device, increasingly a smartphone: report.
Luxury Daily today - Models are key to connecting directly with consumers; Tales of tweed afford Chanel a platform for rediscovery each season.
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-ge...
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.
Mobile Commerce Daily today - Eileen Fisher plants discount in mobile-optimized Earth Day style quiz; Shoppers browse and purchase from same device, increasingly a smartphone: report.
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-ge...
Publishers aren't delighted that ads coming into Google's new AMP platform are being served through DoubleClick, which has a slower loading time than the stories themselves. Garret Sloane reports that Google has been hearing about the problem from mult...