BMW helps young consumers ‘ReachNow’ for on-demand mobility – Luxury Daily
Luxury Daily today - BMW helps young consumers 'ReachNow' for on-demand mobility; Top 10 luxury brand digital efforts of Q1.
Cheap mobile search traffic drags down spend on Google: report
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced yesterday at an annual meeting Facebook holds for its developers.
Starbucks’ latest mobile win stars customized app home page, loyalty integrations – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks’ latest mobile win stars customized app home page, loyalty integrations; Loft unzips shoppable looks, social media guide via canine-supported partnership.
Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats
Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.
BMW helps young consumers ‘ReachNow’ for on-demand mobility – Luxury Daily
Luxury Daily today - BMW helps young consumers 'ReachNow' for on-demand mobility; Top 10 luxury brand digital efforts of Q1.
Cheap mobile search traffic drags down spend on Google: report
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced yesterday at an annual meeting Facebook holds for its developers.
Starbucks’ latest mobile win stars customized app home page, loyalty integrations – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks’ latest mobile win stars customized app home page, loyalty integrations; Loft unzips shoppable looks, social media guide via canine-supported partnership.
Programmatic’s, native video’s acceptance grows among marketers: Shazam exec
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.