Today in mobile marketing – Facebook's secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online.
Mobile Commerce Daily today - Applebee’s boosts convenience of mobile ordering with curbside pickup; Hulu encourages app downloads with virtual reality, other nontraditional methods.
Luxury Daily today - Top 10 luxury brand social marketers of Q1; Montblanc increases mobile outreach and visibility to create aspiration.
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
Today in mobile marketing – Facebook's secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online.
Mobile Commerce Daily today - Applebee’s boosts convenience of mobile ordering with curbside pickup; Hulu encourages app downloads with virtual reality, other nontraditional methods.
Mobile Commerce Daily today - Bed Bath and Beyond overhauls mobile program in personalization push; Albertsons unpacks mobile coupons as grocery chains embrace mobile.
Luxury Daily today - Strong digital presence is primary tool in regaining margins: L2; New York retailers most satisfied with trading performance: Savills.
While Snapchat and Facebook continue to find new ways to put brand content front and center, the bigger news of late is the significant gains in contextual marketing – an area where marketers have struggled – that address users’ needs in one-to-one, relevant and permission-based ways. Watch this video for the full analysis.
Today in mobile marketing - Facebook is now showing people weather forecasts; Samsung’s smart contact lenses take photos in the blink of an eye; Twitter adds two board members amid struggles, lack of diversity; BMW challenges Uber in U.S. with its own ride-booking service.