Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot – Luxury Daily
Luxury Daily today - Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report.
Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong
Today in mobile marketing - Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google's 'moon shots' cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
Groupon, StubHub match mobile dynamic ads to editorial content, avoiding ad blockers
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers' content.
Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily
Luxury Daily today - Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.
Mobile’s influence on offline sales continues to grow: Forrester – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile’s influence on offline sales continues to grow: Forrester; Taco Bell ramps up secret product launch through mobile pre-order.
Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US
Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US.
Mobile, still king at Google, is poised for boost from machine learning
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
Bulgari reveals ‘perfect mistake’ after more than a decade of waiting – Luxury Daily
Luxury Daily today - Bulgari reveals “perfect mistake” after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
Mobile marketing week in review: Leaders vs. laggards
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Today in mobile marketing – Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.