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Victoria’s Secret matches bikinis with mobile on interactive shopping platform – Mobile Commerce Daily

By | January 31st, 2016|Mobile|

Mobile Commerce Daily today - Victoria’s Secret matches bikinis with mobile on interactive shopping platform; Shake Shack, Dunkin’ Donuts see success with Visa Commerce Network.

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WFAA Reporter Works Alone With His iPhone

By | January 29th, 2016|Mobile|

WFAA Dallas reporter Mike Castellucci won a Murrow Award last year for a half-hour news special he shot entirely on his iPhone. Now, in addition to covering breaking news with his phone, he's put together another 30-minute special.Castellucci says shoo...

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Mobile Minutes: Facebook’s live video; PayPal opens Venmo; T-Mobile’s video streaming; Shazam distributes songs

By | January 28th, 2016|Mobile|

Today in mobile marketing - Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don't expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributin...

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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

By | January 28th, 2016|Mobile|

Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.

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