Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google's Android generates $31 billion revenue, Oracle says.
NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
Mobile Commerce Daily today - Sephora’s Virtual Artist brings augmented reality to large beauty audience; Macy’s rings up 3D Touch, new Apple Watch features.
Luxury Daily today - Consumer journey funnel leads from inspiration to digital integration; Brand strength relies on stability, consistency and trust, says Breguet exec.
Today in mobile marketing – Facebook launches new hub for sports fans; Is Verizon killing it as a mobile video star?; Android has a new weapon in the iPhone war; How many watches did Apple sell last quarter?
Axel Springer is putting up a fight on the mobile aggregation front with its own answer to initiatives like Facebook Instant Articles and Apple News. It's called Upday, and Ken Doctor reports that it will have some advantages on its mid-March release, ...
Luxury Daily today - Consolidated, focused messaging will help fight disruption; Evolving luxury climate creates opportunities, anxiety: BCG.
Mobile Commerce Daily today - HSN’s loyal customers spend more when engaged on multiple platforms; Overstock.com taps one-hand ergonomics to update checkout.