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How mobile can streamline returns and exchanges for better omnichannel experiences – Mobile Commerce Daily

By | January 6th, 2016|Mobile|

Mobile Commerce Daily today - How mobile can streamline returns and exchanges for better omnichannel experiences; MasterCard’s grocery-ordering program showcases connected technology’s everyday convenience.

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Mobile Minutes: Facebook eyes Android battle; Samsung smartwatch for iOS; Messaging apps; Grindr and fashion

By | January 6th, 2016|Mobile|

Today in mobile marketing – Facebook eyes an Android end run around Google; Samsung makes Gear S2 smartwatch work with Apple’s iOS; Developers of messaging apps reach fewer users, win more fans; Grindr, the gay dating app, hooks up with fashion.

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Snapchat’s premium positioning at risk without better campaign analytics

By | January 6th, 2016|Mobile|

Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform's young user base, but without any ascertainable reaction data, brands should not forget its organic story capa...

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Lifetime, Samsung test potential to streamline Twitter’s earned media opportunities

By | January 5th, 2016|Mobile|

Lifetime and Samsung Canada made it easier for Twitter users to share promoted content and drive organic conversations as two of the brands involved in early testing of a new conversational ad format that was launched yesterday.

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Mobile Minutes: Twitter’s new character limit; Apple production cut expected; Ford, Amazon partnership; Mobile chatting

By | January 5th, 2016|Mobile|

Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce.

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