Today in mobile marketing - Chase, Walmart seek to disrupt mobile payments business in 2016; Facebook's free Internet service shut down in Egypt; What's next for bitcoin in 2016; T-Mobile: Who needs a cable company anyway?
Mobile Commerce Daily today - Mobile retail trends to watch out for in 2016; Mazda revs up sales through Instagram conversation and conversion.
Verizon is tapping into Buzzfeed's wide reach with video on social media to promote its mobile video platform Go90, revealing how much of a big player the medium has become in the past year.
Mobile Commerce Daily today - Coca-Cola targets on-the-go travelers via text-to-win sweepstakes sponsorship; Red Robin serves up mobile-optimized egift cards, targeting generous diners.
Luxury Daily today - Emilio Pucci takes whimsical look at aesthetic transition; Armani is Luxury Daily’s 2015 Luxury Marketer of the Year.
Today in mobile marketing - Facebook testing multiple topic-based news feeds on mobile app; New iPhone 7 details reveal 3 radical design changes; It's the end of the road for Sidecar; CES to include new generation of smartwear for health.
While 2015 may have been a big year for the number of eyeballs on native video, especially with Facebook, marketers that leveraged short-form missed the mark by not accurately monetizing this year.
Marketers can now better measure the impact of their mobile ad campaigns via two WPP subsidiaries that can plug ad-targeting tech into brand lift studies. Lauren Johnson reports on how the tech works and brands who are doing some early experimenting wi...
Today in mobile marketing - Riding the wave: Samsung to expand mobile pay service in U.S.; How Venmo plans to make money; Tablets have banner 2015, thanks to lesser known labels; The Internet of Things is everywhere, but it doesn’t rule yet.
Luxury Daily today - Jimmy Choo flaunts seasonal shoes via influencer insights; Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year.