The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behavior, location, weather and events getting easier as programmatic matur...
Luxury Daily today - Burberry brings personalization to big screen via interactive billboard; Ferragamo best positioned to leverage women's footwear market growth.
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former's clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.
Today in mobile marketing – In virtual reality headsets, investors glimpse the future; Samsung adding pressure-sensitive display, high-speed charging port to Galaxy S7; Pandora station converts your thumbs-ups into its playlist; IPhone 5S price cut by half in India: Can Apple Inc. dominate world's fastest-growing smartphone market?
Mobile Commerce Daily today - Starbucks stirs up mobile sales with holiday instant win game; Home Depot leads mobile retail with in-app chat, in-store services: report.
General Electric today unveils a holiday-themed Instagram scavenger hunt requiring users to journey through a series of connected accounts that highlight different advanced technologies while they search for hidden snow globes.
Mobile and broadband providers are starting to exclude some video from data caps, freeing up data for other apps and services. But the practice has run afoul of net neutrality advocates who say innovation could be curtailed if smaller video providers c...
Media buying and planning has gotten a lot more complicated these days. With the explosion of social, digital and mobile media, and all the myriad ways to chase an audience, it can be tough to find the right partner.
The Washington Post's new election 2016-themed mobile game, "Floppy Candidate," lets users play as their favorite presidential candidate and bob and weave their way through news-centric obstacles, from giant old-school tape recorders to the Washington ...