Today in mobile marketing – Columbus to be first iBeacon city in the country; Demand for Netflix, Amazon and other streaming video continues to grow; Facebook shuts down Creative Labs, apps; 'If Yahoo is right, we might look at it': Verizon CFO hints at interest in Yahoo's Internet assets.
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
The winds have already been shifting this way, but New York Times CEO Mark Thompson said Monday that mobile is the paper's "most important" platform to focus on now. Joe Pompeo reports that the Times is working on an array of new mobile products around...
Luxury Daily today - Growth of mobile commerce creates online and in-store opportunities; Ferragamo tries on icons for a new footwear generation.
Today in mobile marketing – South Korea investigates 9 Samsung executives on suspicion of insider trading before C&T deal; Smartphone market set for slowest ever growth; Multiple users, multiple systems, multiple devices: Is this the smart home from hell?; Penrose Studios’ Rosebud is a breakthrough for mobile virtual reality.
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
Today in mobile marketing – Apple takes mobile phone billing to Russia; Facebook Inc. updates live video streaming for all users in US test; YouTube seeks streaming rights to TV shows, movies; Amazon launches Fire tablet in China.