The new option, which is part of Twitter’s Amplify program, will allow marketers to automatically place six-second ads before videos from a range of publishers without having existing relationships with those publishers. Jack Marshall writes i...
Luxury Daily today - Four Seasons Austin taps into city’s roots with curated playlists; Top 10 luxury brand efforts of Q3.
Today in mobile marketing – Facebook's Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Jack Marshall writes that for Internet users, the speedier load times promised by Google's new Accelerated Mobile Pages reader are undoubtedly a good thing. But for ad-supported sites and services, questions remain about how they’ll be able to s...
Luxury Daily today - Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration; Dolce & Gabbana pens love note to mothers in multifaceted winter campaign.
While some upscale smartphone manufacturers have been concerned about United States carriers’ shuffle to no-contract options and installment plans, consumers are actually using the no-strings-attached choices to purchase more high-end devices, according to a report from Kantar.
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data.
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
Mobile Commerce Daily today - Mcommerce sales to reach $142B in 2016: Forrester; Top 10 mobile-offline activations from Q3.
According to eMarketer, the growth of time consumers spend on mobile devices is slowing down. Nonvoice time spent on mobile will grow just 11.3% this year to two hours and 54 minutes per day, and will drop to single-digit pace by 2016.