Marketers largely fail with first-day-of-fall social campaigns
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
Encourage three app sessions in first three days to drive retention: Localytics
Only 29 percent of application users will become inactive if marketers can successfully encourage them to have three sessions in the first three days after downloading an app, according to new research from Localytics.
Ad-blocking renders some retail sites unusable on iPhone – Mobile Commerce Daily
Mobile Commerce Daily today - Ad-blocking renders some retail sites unusable on iPhone; Boston Retail Partners exec: Do not wait to tie mobile to bricks-and-mortar.
Mobile Minutes: Vertical video; Apple malware; Samsung Pay; Click fraud
Today in mobile marketing – Vertical video pays off for Snapchat; Apple lists top 25 apps hit by malware; Samsung touts mobile payment success; The fake traffic schemes that are rotting the Internet.
BIA/Kelsey: How Google Will Stay Competitive
A new BIA/Kelsey report examines how Google is looking to keep up with users' migration to mobile and away from desktop search. Google intends to defend its $50 billion search business and increase its share of the $2 trillion in of...
Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte; Pizza Hut adds zest to in-store dining with beacon rollout.
Connected consumers push retailers to adopt seamless, personalized shopping experience: report – Luxury Daily
Luxury Daily today - Connected consumers push retailers to adopt seamless, personalized shopping experience: report; Chanel revamps iconic shoe for a new generation through relatable vignettes.
Mobile Minutes: Washington Post; Pebble Time Round; Facebook’s 360 videos; Pandora’s win
Today in mobile marketing – The Washington Post and Facebook: Smart strategy or deal with the devil?; Meet Pebble Time Round, Pebble's seriously thin, circular smartwatch; Facebook brings 360 videos to news feed; Pandora co-founder: Royalties win is important, but....
Amazon dominates social, but Nordstrom and Costco excel at it: report
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.