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Mobile Minutes: Groupon cutbacks; Deezer’s IPO; #AskTrump backfires; IPhone 6S

By | September 22nd, 2015|Mobile|

Today in mobile marketing – Groupon to cut 1,100 jobs as it restructures outside N. America; Streaming music service Deezer plans IPO to challenge Spotify, Apple; This is how #AskTrump backfired on The Donald; Hot-button issue: IPhone 6S hints at an end to the home button.

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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester

By | September 22nd, 2015|Mobile|

With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.

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Mobile Minutes: Visa’s payments in India; HTC and blue chip index; App store cleanup; Facebook’s mobile ads

By | September 21st, 2015|Mobile|

Today in mobile marketing - Visa shelves mobile payment venture in India; Declining smartphone maker HTC booted from blue chip index; Apple cleaning up iOS App Store after first major attack; How Zuck’s old TA helped Facebook master mobile ads.

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