London agency ZenithOptimedia predicts that for the very first time spending on mobile advertising will outpace spending on newspapers in the United States. In 2015, mobile will attract $30.5 billion in spending, including social media, display, search...
Mobile Commerce Daily today - Starbucks accelerates Mobile Order & Pay rollout as success escalates; Facebook hits the Like button for updated mobile shopping pages.
Luxury Daily today - Partners Trust launches all-in-one real estate platform; Gucci, Louis Vuitton craft best digital customer experience: report.
Today in mobile marketing – Cortana on Cyanogen: CEO Kirt McMaster on building the next great smartphone OS; Trillenium takes virtual reality into online shopping; T-Mobile reaches its limit on heavy data users; Windows 10 finds a new smartphone ally: Alcatel OneTouch.
Mobile Commerce Daily today - Starbucks’ app update raises bar on mobile payments; Android Pay debuts while Google Wallet evolves, escalating mobile payments wars.
Luxury Daily today - Barneys melds content with commerce for The Window app; Ferragamo reflects on silver screen legacy with flagship reopening.
Today in mobile marketing – How Apple built 3D Touch; Twitter experimenting with highlights; RadiumOne worked to save IPO amid scandal; Journalists can now broadcast live over Facebook.
Brands such as Carl’s Jr., adidas, History channel and GM are using immediate hooks, quick cuts and oversized texts as well as a focus on visuals over sound in auto-play videos for mobile native environments and seeing strong results, according to a new report from comScore and Opera Mediaworks.
Today in mobile marketing - Periscope is set to make fashion weeks more candid than ever this season; Fitbit exec says smartwatches still `more hype than reality'; Officials push for ‘real-time’ mobile payment tech; Uber for anything? Yawn. Meet Uber for Uber for anything.