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Stock market’s volatility threatens mobile hiring if it continues

By | September 7th, 2015|Mobile|

While the stock market’s recent volatility has depreciated the value of several digital conglomerates, other technology companies should not let this prevent them from hiring for mobile-related positions as these bumps are likely to have only a short-term effect, unless the uncertainty continues.

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Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings

By | September 3rd, 2015|Mobile|

After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.

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Mobile Minutes: Instagram to print; Apple’s stores; Twitter reorganizes; IPhone company

By | September 3rd, 2015|Mobile|

Today in mobile marketing – Street Dreams magazine flips the script, bringing Instagram to print; Apple stores are about to change in this huge way; Twitter shuffles product team amid CEO search; The iPhone company.

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Google’s search rankings change poses threat to mobile app marketers

By | September 3rd, 2015|Mobile|

Google’s recent announcement that mobile and Web sites containing pop-ads will soon be penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a different way to drive conversions.

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Facebook To Test Immersive Mobile Ads

By | September 3rd, 2015|Mobile|

Facebook will start testing a new type of mobile ad on Thursday that it's referring to as "immersive experiences," Jack Marshall reports. The ads "will give advertisers the ability to create fully-branded, interactive destinations within the Faceb...

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