Nina Ricci sweetens gaming participation via fragrance giveaway – Luxury Daily
Luxury Daily today - Nina Ricci sweetens gaming participation via fragrance giveaway; Stuart Weitzman shows VMA viewers its dance moves in first TV commercial.
Pay-per-view jumps to mobile, despite slow payment adoption fears – Mobile Commerce Daily
Mobile Commerce Daily today - Pay-per-view jumps to mobile, despite slow payment adoption fears; Cole Haan laces up Apple Pay, tying in shoppable Instagram content.
How Express could introduce two-way Snapchat marketing to retailers
Express’ use of its public Snapchat account to foster two-way communication between the brand and its loyal fans could soon bring other millennial-friendly retailers to the fray, especially once they discover the potential for receiving customer feedback on new styles.
ESPN, People Lead Mobile Mag Readership
The Association of Magazine Media has ranked the top 10 performing magazines for mobile readership, and ESPN leads the pack with 42.9 million monthly. Rounding out the top five are People (a distant 28 million), AllRecipes (24.5 million), Forbes (21.6 ...
Dunkin’ Donuts overflows competition with mobile gift and coupon blitz – Mobile Commerce Daily
Mobile Commerce Daily today - Dunkin’ Donuts overflows competition with mobile gift and coupon blitz; MasterCard tees up contactless payments with cardholder discounts at The Barclays.
BMW looks to mobile ads and sponsored content to push 6 series – Luxury Daily
Luxury Daily today - BMW looks to mobile ads and sponsored content to push 6 series; Anya Hindmarch to cause traffic diversion in Selfridges’ parking garage.
Mobile Minutes: Amazon’s alcohol delivery; PayPal’s OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium
Today in mobile marketing - Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.
Webinar on Sept. 24: Five last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on 5 last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice.