John Varvatos inspires risk-taking with Dark Rebel campaign – Luxury Daily
Luxury Daily today - John Varvatos inspires risk-taking with Dark Rebel campaign; Luxury brands perform well in Indian ecommerce market: report.
Whisper Makes Anonymity Its Value Prop
In the crowded messaging app space, Whisper has built its brand on anonymity "as a shield, not a sword," according to one of its founders. Jefferson Graham reports on the app's growth, which now sees it with 10 million monthly active users and 10 billi...
IAB: Mobile Ads Now $31.9B Industry
A new report from the Interactive Advertising Bureau finds that mobile advertising is now a $31.9 billion global business, up 65% last year, Lauren Johnson reports. But there's a hitch: "The IAB's findings paint a glowing picture of the state of mobile...
Bergman: Pubs Underestimate Mobile Challenge
Breaking News' Cory Bergman says publishers have tended to underestimated the challenge level on mobile, too often treating it as just another distribution channel for content. He tells Digiday's podcast that mobile is a marathon: "So much of this is i...
Talk-worthy, shareable content key to word of mouth amplification: report – Luxury Daily
Luxury Daily today - Talk-worthy, shareable content key to word of mouth amplification: report; Millennials’ wealth management preferences differ from boomers: report.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.
Beyond the Rack exec: If you build it, they will download it – Mobile Commerce Daily
Mobile Commerce Daily today - Beyond the Rack exec: If you build it, they will download it; Build.com exec: Speed and optimization are essential for mobile sales.
Millennial-focused retailers find right mobile match with celebrity Instagram takeovers
A growing number of millennial-friendly retailers are handing over their social media accounts to celebrities, who are providing a range of content in a bid to drive customer engagement and attract new fans.
The Limited shifts majority of technology focus to mobile – Mobile Commerce Daily
Mobile Commerce Daily today - The Limited shifts majority of technology focus to mobile; Wyndham leverages mobile to bridge customer journey gap.