Mercedes taps Instagram’s potential for Concours d’Elegance timeline – Luxury Daily
Luxury Daily today - Mercedes taps Instagram’s potential for Concours d’Elegance timeline; Does luxury have a place in the subscription box arena?
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
Scannable print ads make resurgence as mobile users eschew QR codes
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
Facebook’s news app more significant for marketers than audience network expansion
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking ...
Social ad budgets should be moved over to media teams: Forrester
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward medi...
View: There Is No Mobile Customer
Chuck Blevins argues that since people use a variety of different digital devices during their day, media companies should sell to the customer, not the platform. "Mobile first" has no real meaning, he asserts, though he allows that small screen design...
Target exec predicts growth 2x industry average due to mobile innovation – Mobile Commerce Daily
Mobile Commerce Daily today - Target exec predicts growth 2x industry average due to mobile innovation; ShoeBuy exec: Video, content and social all required to reach mobile users.
Christian Louboutin prompts branded UGC with photo filter app – Luxury Daily
Luxury Daily today - Christian Louboutin prompts branded UGC with photo filter app; What does the Chinese currency devaluation mean for the luxury industry?
Mobile Minutes: Google’s overhaul; Uber for health; IPhone 6S; New ticket app
Today in mobile marketing – Google overhaul 'shareholder friendly' but details scarce; Startups vie to build an Uber for health care; IPhone 6S expected to have improved camera; Google-backed ticket app looks to rival Ticketmaster.