Skyjet uses Apple Pay to simplify private air travel within mobile app – Luxury Daily
Luxury Daily today - Skyjet uses Apple Pay to simplify private air travel within mobile app; Van Cleef & Arpels targets travelers with two-for-one watch.
Sephora muscles into subscription services with help from mobile offers – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora muscles into subscription services with help from mobile offers; American Express swipes in Apple Pay for corporate card holders.
Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
Looming mobile ad-blocking crisis favors native ad growth
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
JetSmarter’s $20M investment to ease private aviation bookings using mobile – Luxury Daily
Luxury Daily today - JetSmarter’s $20M investment to ease private aviation bookings using mobile; Luxury’s emerging identity crisis.
Retailers adapt social media for real-world, in-store sales impact – Mobile Commerce Daily
Mobile Commerce Daily today - Retailers adapt social media for real-world, in-store sales impact; Chili’s takes early stumble in transition to mobile loyalty.
Mobile Minutes: Moto G; US watch sales; Monthly Android fixes; Buying YouTube ads
Today in mobile marketing – The Moto G has everything you could want in a $180 phone; Apple helps push U.S. watch sales to biggest drop in seven years; Google, Samsung to issue monthly Android security fixes; Google is going to limit the number of ways brands can buy YouTube ads.
Ads for apps flood TV but ROI remains unproven
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
73pc of retailers do not offer mobile access to loyalty: report – Mobile Commerce Daily
Mobile Commerce Daily today - 73pc of retailers do not offer mobile access to loyalty: report; Wendy’s sees opportunity for personalized, national offers with mobile ordering.