Future automotive sales to be driven by digital retail tactics: report – Luxury Daily
Luxury Daily today - Future automotive sales to be driven by digital retail tactics: report; Chloé speaks to cultural zeitgeist with friendship centered campaign.
Mobile Minutes: YouTube stars; Samsung’s smartphone demand; Uber’s financial play; Line targets Asia
Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.
Mobile Minutes: YouTube stars; Samsung’s smartphone demand; Uber’s financial play; Line targets Asia
Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.
Sluggish mobile content engagement an opportunity for marketers: report
While half of online traffic related to content consumption comes from mobile, the engagement rate on smartphones is only 33 percent compared to 47 percent on desktop, according to a new report from BrightEdge.
Brands must decode branded emojis or risk getting left behind
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
Facebook And Google Continue Mobile Ad Dominance
Facebook and Google are tightening their grip on mobile advertising, Deepa Seetharaman reports, with Facebook posting a 39% increase in revenue, three-quarters of which came from mobile. Together, the two companies will capture more than half of the $6...
Facebook 2Q Results Soar As User Base, Mobile Ads Grow
Facebook surpassed market expectations on all fronts Wednesday with its second quarter earnings, Barbara Ortutay reports, growing its profit, revenue and user base. Monthly users climbed 13% to 1.49 billion globally, with 844 million active on mobile d...
Subway catches up with mobile ordering blitz via PayPal collaboration – Mobile Commerce Daily
Mobile Commerce Daily today - Subway catches up with mobile ordering blitz via PayPal collaboration; The Cheesecake Factory snacks on mobile payments with app pilot.
Fashion brands increase Instagram interactions by 77pc: L2 – Luxury Daily
Luxury Daily today - Fashion brands increase Instagram interactions by 77pc: L2; Ralph Lauren boasts widest ecommerce product selection: report.
Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile
Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There's an app for that.