Mobile Commerce Daily today - Buy buttons are more hype than reality so far: Forrester; Sephora boosts relevancy of Beauty Board recommendations with personalized search.
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
Today in mobile marketing - Samsung profit misses estimates on Galaxy S6 phone struggles; Is Google Glass 2.0 coming soon?; Car dashboards that act like smartphones raise safety issues; Sony 'will never, ever' leave smartphone market, says mobile divis...
During the second quarter of 2015, brands such as Macy’s and Frito-Lay’s Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Luxury Daily today - Top 10 luxury brand mobile marketers of Q2; Louis Vuitton continues transparency efforts in latest heritage museum.
Mobile Commerce Daily today - TGI Fridays ignites social burger promotion with sense of urgency; 38pc of millennial moms are reachable in-store via beacons: report.
Today in mobile marketing - Amazon’s new Prime Day will be a massive ‘global shopping event’; Apple iPhone 6S photos have been leaked; Google's Waze to start carpooling pilot program in Israel; BSNL rolls out pre-paid card linked mobile wallet.
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
Forbes' pioneering Lewis Dvorkin says it's time to shake things up again, and mobile-centricity will drive the magazine's next round of changes. He says Camerama, a photo-sharing app Forbes bought last year, will play a crucial role in new mobile devel...
Forbes' pioneering Lewis Dvorkin says it's time to shake things up again, and mobile-centricity will drive the magazine's next round of changes. He says Camerama, a photo-sharing app Forbes bought last year, will play a crucial role in new mobile devel...