New research from Minet & Co. finds that among 800 parents quizzed about their kids' preferred viewing habits, 57% said their children favored handheld devices to a TV screen. Anthony Crupi reports that 41% of parents also said their kids would pic...
Luxury Daily today - Chanel builds collection awareness through Vogue mobile effort; Tiffany brings Fifth Avenue to London with Selfridges installation.
Mobile Commerce Daily today - Marketers not keeping up with shift to contextual coupons: Forrester; PayPal builds cross-border cred with Xoom acquisition.
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
Today in mobile marketing - How Facebook and Campbell Soup are trying to read your mind; Snapchat introduces 'tap to view' controls; Amazon follows Microsoft's footsteps, announces India region; Which airline apps make flying easier?
Telemundo’s newscast Noticiero Telemundo will air a special edition that will be shot on mobile devices, making the NBCUniversal-owned network the first national network to air news stories via smartphones and tablets. Journalists will ...
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. a...
Luxury Daily today - Jean Paul Gaultier wanders Paris for scavenger hunt; Instagram advertising shows strong potential for luxury brands: L2.