Nielsen's new Total Audience Report has shaken out at least one unintuitive surprise: more 18-34-year-olds -- 90% of them -- listen to radio each week compared to 80% using a smartphone weekly. Toni Fitzgerald reports that radio's accessibility may be ...
Today in mobile marketing - Instagram gets into real-time news; Facebook to offer South African Cell C users free Web access; Google dangles free music-streaming service to lure paid subscribers; Snapchat joins Daily Mail and WPP agency in marketing ve...
Mobile Commerce Daily today - Home Depot’s visual search beta highlights technology’s appeal beyond apparel; Sam’s Club augments Club Pickup with in-app daily deals.
Luxury Daily today - Four Seasons New York looks out different windows this summer; Louis Vuitton gives intimate tour of headquarters via LVMH feature.
Today in mobile marketing - BlackBerry shares up 8pc after first-quarter miss on earnings; Verizon now officially owns AOL; Square’s Apple Pay reader shows how we pay is still in flux; New York taxi agency passes rules on price estimates for ride-hailing apps.
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Mobile Commerce Daily today - Wendy’s microsite overloaded by popular Periscope stream with YouTube stars; Mondelez renews commitment to video-driven commerce on Facebook.
Luxury Daily today - Starwood’s SPG links guests with dedicated ambassador; Burberry highlights British heritage in vintage campaign.
Mobile's ascendancy is unquestionable, and Ricardo Bilton lays out the key metrics that demonstrate it in five charts. TV is becoming a casualty already, he posits: mobile's ad share is eating into print, desktop and TV, and mobile's ad spend is speedi...