Today in mobile marketing - Apple Music responds to Taylor: We'll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy.
Luxury Daily today - Lexus introduces virtual reality experience via mobile app; Premium packaging spurs brand ambassadorship: report.
Mobile Commerce Daily today - Starbucks drives sales for new Frappuccino flavors with fan voting on mobile; How an omnichannel mobile strategy might have eased A&P’s decline.
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
Samsung and video-sharing platform Vimeo have partnered to create a film series centered around the theme of communication to connect with consumers through a storytelling approach on social media.
Today in mobile marketing - Apple Watch 2 details emerge as huge sales are reported for original; U.S. Open warns fans: Periscope and we'll kick you out; Twitter said to plan marketing campaign, ads for live events; Utah university adds texting and wal...
The big takeaway from the news on the mobile platform front last week is that if marketers have not yet begun to test branded stickers, filters, emoji and other visual shorthands on social media, the time is now to jump in if they want to be at the for...
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Mobile Commerce Daily today - Walmart tests Apple Watch app, suggesting broad market appeal; Motel 6 checks in 21pc conversion rate jump on mobile.