Chloé shares handbag philosophies in social film – Luxury Daily
Luxury Daily today - Chloé shares handbag philosophies in social film; Luxury needs to settle into the “new normal."
Chloé shares handbag philosophies in social film – Luxury Daily
Luxury Daily today - Chloé shares handbag philosophies in social film; Luxury needs to settle into the “new normal."
At La Presse, Reporters, Designers Search For Journalism’s ‘New Vocabulary’
At Montreal’s La Presse, the newsroom has been revolutionized around its primary daily product: a tablet app called La Presse+. Reporters, designers and videographers work in teams to find the best way to tell a story that grabs the audience's at...
IDC analyst: APIs are new trading currency for mobile marketers
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
Mobile Minutes: LinkedIn’s new apps; Google’s app updates; Apple’s Watch band profits; Data usage in 2014
Today in mobile marketing - LinkedIn is testing two new apps, plus a messaging overhaul; Google’s Nest unveils new camera, updates to app, alarm; Exclusive: Apple mines big profits from Watch band; Mobile users in US ate up 4.1 trillion megabytes of data in 2014.
Deloitte analyst insists mobile drives conversion rates, basket size – Mobile Commerce Daily
Mobile Commerce Daily today - Deloitte analyst insists mobile drives conversion rates, basket size; PayPal tops privacy rankings despite payment cards’ dominance, says Javelin analyst.
Search optimization on desktop, mobile needed by fashion brands: L2 – Luxury Daily
Luxury Daily today - Search optimization on desktop, mobile needed by fashion brands: L2; Migration to ecommerce most pronounced in luxury fashion.
Buyer Behavior Drives Digital Shift To Mobile
With a clear shift in users shift toward mobile, marketers need to evolve to adapt to that trend.Soo Jin Oh reports that mobile Internet usage is growing faster than Internet usage in general, up 23 percent compared with just 8 percent.
Massive Ad Campaign Convinced Audience, Advertisers to Follow La Presse to Tablet
Web, TV, radio, billboards and advertising takeovers of highly trafficked locations combined with event sponsorships and experiential events to form the most expensive promotional campaign ever mounted by Montreal's La Presse, as the company sought t...