NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Marketers are increasingly interested in shifting budget to mobile, more so than for any other channel, but the lack of return-on-investment tracking is hampering their ability to do so, according to a new report from Millward Brown Digital.
Luxury Daily today - Interest in auto-related wearables remains tepid: report; Emotions drive purchase decisions, not logic: Forrester.
As publishers see mobile traffic overtake desktop, they are ginning up new ways to infuse mobile-first thinking into their content-creation strategies and overall organizations. Ricardo Bilton reports that on Friday, The New York Times, for instance, s...
In reinventing its primary product as a tablet app, Montreal’s La Presse needed to recapture the engagement times newspapers once routinely commanded with readers. In part two of this five-part Digital Deep Dive, NetNewsCheck Editor Michael Depp ...
Today in mobile marketing - Would a Samsung 'Galaxy BlackBerry' be loved or hated?; Mobile banking has eclipsed branches and even the rest of the Internet; Alibaba to launch Netflix-like video streaming service in two months; One tiny number can reveal...
Mobile Commerce Daily today - Macy’s boosts promotional strategy on mobile with wallet enhancement; MasterCard brings tokenization to retailers’ mcommerce apps for added security.
Luxury Daily today - Fashion labels grant unfiltered runway show access through Periscope; Luxury brands ignoring 2.6B consumers online: report.
Despite the emphasis on targeting people, not devices, mobile marketers still struggle to connect customer behavior across screens. Indeed, they're stuck on basic metrics such as mobile traffic share and what devices customers use, and lag when it come...