High luxury watchmakers unmoved by smart field: report – Luxury Daily
Luxury Daily today - High luxury watchmakers unmoved by smart field: report; Yoox CEO: Net-A-Porter merger is a game-changing combination.
Advertisers must beware of causing friction in user experience, says media exec
NEW YORK – A former executive from The Economist at the 2015 Integrated Marketing Week explained that as marketing evolves further into the digital and mobile space, the control has shifted to the consumer and marketers must be careful not to intrude on user experience.
Mobile Minutes: Apple kills home screen; T-Mobile’s Lollipop update; Uber’s Chinese spend; BlackBerry redesign
Today in mobile marketing - Apple is going to kill the home screen; Android Lollipop OS update for T-Mobile LG G3 technically approved, rollout imminent; Uber spends heavily to establish itself in China; BlackBerry Passport radically redesigned, still ...
Mobile responsiveness factored into rankings for desktop searches: report
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
Twitter Advertisers Can Target Based On Apps
Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their phones. Martin Beck reports the company said the new targeting feature will allow app advertisers to reach people mo...
Meerkat Has A Front Row Seat At CMT Awards
The mobile video-streaming application Meerkat is providing a front-row peek at one of the nominees performing during Wednesday's telecast of the CMT network's annual music awards. Viacom's CMT is allowing Meerkat to stream Florida George Line whil...
Giants Delivering News Decide What News Is
When it comes down to it, Apple's new News app belongs to the tech giant, which means Apple is the ultimate arbiter of what appears on it. Julia Greenberg reports that this matters at a time when a few prominent tech companies are becoming the stewards...
WSJ To Roll Out First Mobile-Only Product
Joe Pompeo reports that The Wall Street Journal is set to roll out its first mobile-only product —a paid, digest-style news app that's said to be an ambitious project for the paper as it consolidates resources around digital and reconfigures its ...
TGI Fridays makes friends with customers through marketing innovation – Mobile Commerce Daily
Mobile Commerce Daily today - TGI Fridays makes friends with customers through marketing innovation; KFC’s The Colonel directs Waze users to nearby restaurants.