Four Seasons makes up lost mobile ground through global app – Luxury Daily
Luxury Daily today - Four Seasons makes up lost mobile ground through global app; Versace CEO: Internet investment more important than Chinese market sales.
Marketers miss important customer insights by overlooking social media visuals: Forrester
While social media users increasingly communicate via images - including in their interactions with and about brands - many marketers are still in their infancy when it comes to understanding and analyzing this content, according to a new report from F...
Mobile Minutes: Pizza Hut’s smartphone projector; Digital paper; Pandora vs. Apple Music; Mobile Web rivalry
Today in mobile marketing - Pizza Hut has a new box that turns into a movie projector for your smartphone; Digital paper will replace tablets, Axel Springer says; Pandora stock drops as Apple Music is announced; The mobile Web is turning big industries...
Lexus unites racing, lifestyle aspects of brand through Webisodes – Luxury Daily
Luxury Daily today - Lexus unites racing, lifestyle aspects of brand through Webisodes; Ecommerce to account for 18pc of luxury sales by 2025: McKinsey.
Apple emulates Starbucks with Wallet, Samsung plans NFC-supported watch – Mobile Commerce Daily
Mobile Commerce Daily today - Apple emulates Starbucks with Wallet, Samsung plans NFC-supported watch; Q&A: JCPenney’s visual search simplifies shopping research for consumers.
The eyes have it: 36pc still watch long-form mobile video: survey
Long-form mobile video is putting up an unexpected challenge for consumers’ eyeballs, with 36 percent of respondents in an Interactive Advertising Bureau survey saying they watch videos that are five minutes or longer on their phones daily or more frequently.
Apple’s me-too Music service fails to address central issues
Apple yesterday unveiled plans to own an even bigger part of the mobile user’s day at its annual conference for developers with a reinvigorated push into music, news and search, but many of the reveals seemed more me-too than groundbreaking.
Mobile Minutes: Banks’ mobile biometric tech; Apple’s high-speed network; Twitter’s Heron analytics; Google Photos
Today in mobile marketing - Your finger is about to replace your bank password; Apple said to build high-speed network for fast content delivery; Twitter's Heron will start a new chapter in real-time streaming; The coolest stuff you didn’t know Google Photos could do.
Mobile Is Now Part Of Everybody’s Life
Frédéric Filloux reports that nine out of ten millennials admit always carrying their mobile with them, and that In 2015, mobile captures 51% of time spent on digital media. In turn, the most visible evolution in mobile advertising will b...
‘Apple Tax’ Redo Could Up Money For Media
Paid content on mobile could soon become a lot more profitable under the changes in rules change in rules on revenue-sharing agreements for partners’ apps Apple is reportedly considering. Janko Roettgers reports that Apple may give into pre...