Two years ago, Montreal’s La Presse invested $36 million in a carefully researched and highly tested tablet app designed to command print-sized ad rates and long, newspaper-like browsing and engagement. How are they doing? The week...
Today in mobile marketing - First Apple HomeKit-certified smart home devices launch; Microsoft acquires German maker of Wunderlist productivity app; Apple's new music service set to launch; Samsung will expand its mobile payments service to China and E...
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Mobile Commerce Daily today - Gap attempts to revive image with millennials via Spring app; Wells Fargo taps mobile to connect financial advisors with consumers.
Mobile Commerce Daily today - Gap attempts to revive image with millennials via Spring app; Wells Fargo taps mobile to connect financial advisors with consumers.
Luxury Daily today - Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales; How should luxury brands navigate advertising controversies?
Luxury Daily today - Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales; How should luxury brands navigate advertising controversies?