Facebook is where the digital ad money is, writes Kristine Lu, and Instant Articles is positioned perfectly in its mobile sweet spot. A handy look by the numbers at Facebook's primacy there, and how its News Feed is central to growth.
Today in mobile marketing - Live streaming mobile app Periscope now on Android; Fitbit seeks up to $478 million in IPO of health-device maker; More bosses expected to track their staff through wearables in the next 5 years; Testing Android smart watche...
Luxury Daily today - Starwood app minimizes hassle of event planning via partnership; Making headway in emerging markets means focusing on the long-term: A.T. Kearney .
Mobile Commerce Daily today - How Macy’s could make mobile shopping more intimate with on-demand tailoring; Office Depot pushes mcommerce’s buttons with Apple Watch app.
YouTube's Robert Kyncl, head of content and business operations, says mobile is the company's complete focus. Half of its views are already on mobile, and it has seen nearly 100% mobile "watch time" growth over the last year, Stuart Dredge reports...
Today in mobile marketing - Google wants to make your shirt more like a smartphone; Apple offers quick fix for iPhone messaging crash bug; In a shift toward greater mobility, Microsoft rolls out Windows 10 on July 29; Why Kik's young users have swapped...
Mobile Commerce Daily today - Why brands should leverage cinemas’ 3.5 million mobile touch points; Chase streamlines mobile banking with Touch ID log-in option.
Luxury Daily today - Lamborghini announces plans for self-racing app; China to surpass US as world’s largest retail market by 2018: A.T. Kearney.
Google’s latest invention for Android application developers allows brands such as The CW Television Network and recipe generator Yummly to reach a larger audience with its new App Invite feature that allows marketers to access users’ contact lists to spread referrals.
Mobile Commerce Daily today - Has Google finally hit on a winning mobile payments strategy?; Remote deposit capture displays mobile’s potency in banking: report.