Today in mobile marketing - Microsoft's Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen con...
Mobile Commerce Daily today - Snapchat invests in Spring to capitalize on social commerce growth; Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game.
Luxury Daily today - Fashion brands, consumers turn to visual social platforms for organic reach: report; Year-round gifting strategy essential for retailers’ bottom lines: report.
Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Velvet Integrated PR on what makes a successful in-feed native advertising campaign.
Today in mobile marketing - Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it's first with Android Auto; JD.com sets its sights on connec...
While Pinterest and Snapchat continued to signal their big aspirations in mobile advertising last week, the industry’s 800-lb. gorilla named Google adeptly moved to guarantee a significant share of marketers’ budgets with a commerce push on YouTube and the readying of a similar strategy on search.
In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.
Mobile Commerce Daily today - Is app-free mobile loyalty the way of the future?; Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency.
Luxury Daily today - Lexus evokes emotion in social video for Enform app; Confidence in US economy tapers in Q1: report.
Today in mobile marketing - Google says new store data help mobile ads; Apple patent application shows new twist on mobile hotspots; Incoming PayPal CEO ready to do battle in mobile payments; Chinese car-hailing app gives away free rides to fend off Uber.