Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
Today in mobile marketing - Facebook might consider business-to-consumer chat for WhatsApp; Apple Maps looks set for a big upgrade with yet another mapping acquisition; For Verizon and AOL, mobile is a magic word; U.S. regulator says PayPal to pay $25 ...
Mobile Commerce Daily today - Starbucks and Spotify partnership highlights link between mobile loyalty, content; Kohl’s, The Limited order up mobile opportunities via in-store pickup.
Luxury Daily today - Tag Heuer live broadcasts tennis match to reach wider audience; Can China rescue economies of Russia, Brazil?
A handful of big brands such as Gap, L’Oreal, Walgreens, Suave and Target are testing a unique take on visual storytelling via a new ad unit from Pinterest that seeks to make the experience less disruptive by giving users more control.
Mobile Commerce Daily today - 1800Flowers, MillerCoors execs: Emojis are fundamental for driving millennial mcommerce; Can Google change mobile shopping behavior with a buy button?
Luxury Daily today - Cartier invites The Cut readers to unlock their gemstones; Alibaba refines authentication practices in face of Kering counterfeit lawsuit.
Brand marketers need to start experimenting immediately with more personalized advertising models to take advantage of the significant communications opportunities presented by wearables that connect individuals physically to the Web, according to a re...
Today in mobile marketing - Alibaba reveals a new kind of QR code to fight counterfeits; Apple gets mixed ruling in first Samsung appeal; Microsoft's Windows 10 Mobile updates may not depend on wireless service providers; Snapchat: A new mobile challen...