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Mobile Minutes: Samsung’s new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability

By | May 12th, 2015|Mobile|

Today in mobile marketing - Samsung set to unveil new chips to power Internet of Things; Coming soon to your smartwatch: ads targeting captive eyeballs; Why Family Dollar prioritized mobile apps for employees, not shoppers; ABC looks to calm fears on v...

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Fraudulent Ad Sources To Be Identified

By | May 12th, 2015|Mobile|

The Trustworthy Accountability Group, an advertising industry initiative, Monday announced plans to create a database of domains that have been identified as known sources of fraudulent bot traffic for digital ads. Some believe that not enough is being...

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Mobile becomes core engagement channel for marketers: study

By | May 11th, 2015|Mobile|

Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, acco...

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Mobile Minutes: Retailers’ mobile payments; Facebook’s new study; Pinterest’s app developers; Chinese smartphone market

By | May 11th, 2015|Mobile|

Today in mobile marketing - Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese s...

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