While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and...
Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.
Mobile Commerce Daily today - Road to in-store mobile payments is bumpy for Apple Pay, MCX; What is working and what is creepy with in-store mobile: report.
Today in luxury marketing - Michael Kors spurs consumers to shop early for Mother's Day; Time to expand retail footprint in Mexico: BCG.
Today in mobile marketing - Facebook opens Internet.org to developers amid open Web debate in India; As mobile grabs over half of all searches, Google hits refresh button on its ads; Apple TV remote expected to add touch pad in redesign; T-Mobile set t...
Google rolled out a suite of new mobile ads on Tuesday offering information toward potential purchases, Alastair Barr reports. The ads, which work via touches and swipes, are geared at people searching for cars, auto dealerships and mortgages. Subscrib...
Today in mobile marketing - Twitter’s streaming app creates piracy of year’s biggest fight; Startups targeting Google on mobile search; Android phones can now launch some apps on voice command; A device for texting and driving. Hooray?
Mobile Commerce Daily today - How travel brands plan to unbutton sales via Apple Watch apps; McDonald’s fulfills consumer demands for mobile delivery with Postmates.
Luxury Daily today - Swarovski increases staying power of loyalty program via app; Luxury brands highlight royal relations by welcoming Princess Charlotte.
Two weeks after Google’s algorithm change, preliminary data suggests a mobile-first approach with dedicated mobile sites and responsive sites helped marketers retain their high rankings in Google searches while dynamically served sites saw neither clear benefit nor any detriment to their mobile visibility levels.