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Mobile Minutes: Google’s Shazam command; Amazon’s Instant Video app; Microsoft’s mobile computing; HoloLens apps

By | May 3rd, 2015|Mobile|

Today in mobile marketing - 'OK Google, Shazam this tune': Android users can now identify songs using voice commands; Amazon updates Instant Video iOS app with overdue features; Microsoft looks to software subscriptions as mobile computing spreads; Her...

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Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now

By | May 3rd, 2015|Mobile|

In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.

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Mobile marketers must think globally by measuring behavior, not regions: report

By | May 3rd, 2015|Mobile|

Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defi...

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Mobile Minutes: Microsoft courts Android app makers; Tencent’s mobile gaming; Mobile news’ rise; Apple Watch and tattoos

By | April 30th, 2015|Mobile|

Today in mobile marketing - Microsoft courts iOS, Android app makers for Windows; Tencent pushes further in U.S. gaming with Glu Mobile stake buy; Mobile news on the rise as print decline continues; Tattoos may stop Apple Watch from working.

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