The Dalmore releases mobile app to educate and engage consumers – Luxury Daily
Luxury Daily today - The Dalmore releases mobile app to educate and engage consumers; 4 trends dominate affluent purchasing post-recession, claims YouGov exec.
Sephora exec: Apple Pay adoption tied to staff education – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora exec: Apple Pay adoption tied to staff education; Taco Bell unrolls Periscope for Cinco de Mayo giveaway.
MMA native ad guidelines address uncertainty over important mobile opportunity
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
U.S. Mobile Ad Rev to Reach $42B by 2019
BIA Kelsey's latest local media forecast calls for mobile ad revenue in the U.S. to rise from from $13.3B last year to $42.4B by 2019.
Digital Drives Growth In Video Viewing
Research shows that U.S. adults will spend an average of 5 hours, 31 minutes watching video each day this year, and digital video viewing across devices is driving the growth. One hour and 16 minutes of that time is being spent on mobile devices,...
Most News Sites Now Mobile First
The Pew Research Center report news websites now receive more unique monthly visitors from mobile devices than desktop computers. The State of the News Media 2015 found that out of 50 news organizations, 39 get more traffic to their websites from mobil...
Mobile phones most personal way to reach consumers: Havas Media exec – Luxury Daily
Luxury Daily today – Mobile phones most personal way to reach consumers: Havas Media exec; Consumer-centric culture makes every individual a brand: Interbrand exec.
Brands need to engage through multiplatform approach: Forrester analyst
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.
Mobile Minutes: Samsung bets on S6; T-Mobile adds subscribers; Future of smartwatches; LG’s profit sinks
Today in mobile marketing – Samsung counts on S6 to revive its mobile business; T-Mobile adds subscribers, threatens to pass Sprint; Google designer says you don’t need a smartwatch, and that’s OK; LG Electronics says 1Q profit sinks nearly 60 percent.