Pew Research: Mobile Majority Has Arrived
The Pew Research Center has released its State of the News Media 2015 report, and it finds the mobile age has firmly arrived: 39 of the top digital news sites have more traffic coming through mobile than desktop. Desktop visitors, however, spend more t...
Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile – Mobile Commerce Daily
Mobile Commerce Daily today - Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile; Best Buy’s Apple Pay adoption hands setback to MCX.
Audi reimagines brand possibilities with on-demand car app – Luxury Daily
Luxury Daily today - Audi reimagines brand possibilities with on-demand car app; What impact will Condé Nast’s extension into ecommerce have on the retail industry?
Harley-Davidson, Bud Light drive motorcycle sweepstakes engagement via SMS
A Harley-Davidson dealer and National Basketball Association team Oklahoma City Thunder leveraged SMS to drive basketball fan engagement in a March motorcycle giveaway that showed the strategy’s value in increasing reach and engagement without additional expenses.
Twitter props up direct response business with Google deal, acquisition
Twitter’s partnership with Google’s DoubleClick platform and its acquisition of a marketing technology firm are aimed at strengthening the social network’s direct response business amid a weak performance from newer products in the space.
Mobile Minutes: Facebook’s video calling; Uber delivers food; Tencent’s smartphone software; Huawei’s budget phone
Today in mobile marketing - Facebook adds video calling to Messenger mobile app; Uber says it can deliver food in NYC in 10 minutes; Tencent challenges Google, Alibaba with own smartphone software; Huawei releases new Honor budget smartphone, to be sol...
Wall St. Journal Builds VR Nasdaq Experience
The Wall Street Journal is looking to give readers the visceral experience of the Nasdaq's highs and lows over the last 21 years, so it has built a virtual reality graph enabling readers to take a roller coaster-like ride through it. Alastair Reid repo...
H&M stays in style with curated lists on social media – Mobile Commerce Daily
Mobile Commerce Daily today - H&M stays in style with curated lists on social media; Walmart marries mobile app to wedding and baby registry features.